The marketing research problem:
A) is information oriented
B) involves determining what resources will be used in research efforts
C) is action driven
D) does not rely on managerial experience
E) is accurately described by none of these choices

Question

Quizplus · Accepted Answer

One characteristic of the marketing research problem is that it is information-oriented and involves determining what information is needed and how that information can be obtained efficiently and effectively.

The Marketing Research Problem