All of the following are examples of secondary data EXCEPT:
A) a physical count of the number of cars passing through an intersection to determine the need for a traffic signal
B) a census report on the number of people who are native to a community
C) the creation of a customer database
D) a collection of trade journal articles about the future of a particular industry
E) a newspaper story describing the lifestyle of the average Internet user

Question

Quizplus · Accepted Answer

Of the choices,only a physical count is primary data.Creating customer databases is not even marketing research.

All of the Following Are Examples of Secondary Data EXCEPT