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A Management Consulting Business Stays in Touch with Its Business

Question 111

Multiple Choice

A management consulting business stays in touch with its business customers with phone calls and greeting cards.It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys.This is an example of relationship marketing based on:


A) financial bonds
B) social bonds
C) service delivery
D) patronage bonds
E) structural bonds

Correct Answer:

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