Building value-added services that are not readily available from other firms into the delivery system defines relationship marketing based on the creation of:

Name: Building value-added services that are not readily available from other firms into the delivery system defines relationship marketing based on the creation of:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is Level 3 of relationship marketing and includes the financial and social bonds from previous levels but adds value-added services to create structural bonds.

Building Value-Added Services That Are Not Readily Available from Other