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Sony Wants to Build Long-Lasting Relationships by Focusingon What Satisfies

Question 47

Multiple Choice

Sony wants to build long-lasting relationships by focusingon what satisfies and retains their customers.For example,Sony's Playstation Web site is designed to create a community of users who can join PlayStation Underground where they will "feel like they belong to a subculture of intense gamers." Sony evidently:


A) is sales oriented
B) has a standardization focus
C) is ethnocentric
D) has a customer-centric focus
E) is product oriented

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