Which of the following is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?
A) recency-frequency-monetary value (RFM)analysis
B) cluster analysis
C) lifetime value analysis (LTV)
D) market segmentation
E) predictive modeling

Question

Quizplus · Accepted Answer

This is the definition of lifetime value analysis (LTV).

Which of the Following Is a Data Manipulation Technique That