Looking to build up its postpurchase relationships,Evans Auto Care recently launched a service whereby customers can sign up to get e-mail service reminders,access information about their vehicles,and receive special promotions.Evans Auto Care is using _____ to enhance its customer relationships.
A) modeling
B) scoring
C) valence management
D) campaign management
E) data mining

Question

Quizplus · Accepted Answer

It has established a campaign to sell its services to car buyers.

Looking to Build Up Its Postpurchase Relationships,Evans Auto Care Recently