_____ uses a past set of occurrences to predict the likelihood that some other occurrence,such as a response or purchase,will take place in the future.
A) Customer manipulation
B) Predictive modeling
C) Data mining
D) Lifetime value analysis
E) Causal research

Question

Quizplus · Accepted Answer

Predictive modeling is a data manipulation technique in which marketers try to determine,based on some past set of occurrences,what the odds are that some other occurrence will take place in the future.

_____ Uses a Past Set of Occurrences to Predict the Likelihood