A buzz marketing technique that involves the spread of word-of-mouth over the Internet is also called viral marketing.

Question

Quizplus · Accepted Answer

Viral marketing is a type of buzz marketing that involves the use of social media platforms and the Internet to create and spread awareness and interest in a product or service. The goal of viral marketing is to create a buzz that encourages people to share information about the product or service with their friends and followers, thereby increasing awareness and generating new business.

A Buzz Marketing Technique That Involves the Spread of Word-Of-Mouth