Word-of-mouth spreads faster and lingers longer today than it did 20 years ago because traditional forms of advertising are now so weak.
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Q2: Buzz marketing is a general term, encompassing
Q3: Buzz marketers want to identify and engage
Q4: A buzz marketing technique that involves the
Q5: According to Malcohn Gladdwell, author of the
Q6: Viral marketing has been declared unethical by
Q7: Opinion leaders are individuals who are highly
Q8: Fake shoppers and fake tourists are examples
Q9: The "Red Bull Patrol" discussed in your
Q10: Imitation evangelism leverages a finn's customers to
Q11: Buzz marketing techniques are decreasing in importance
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