Which of the following is not a reason for why word-of-mouth is so powerful?
A) Consumer enjoy being "in the know."
B) Word-of-mouth is considered to be authentic and believable.
C) Word-of-mouth can linger due to the Internet.
D) When a person likes your product, he/she will always engage in word-of-mouth.
E) All of the above are correct.
Correct Answer:
Verified
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