Which of the buzz generating techniques discussed in your readings provides a deep level of product interaction for the consumer while providing the marketer with marketing research information?

Question

Quizplus · Accepted Answer

Consumer generated advertising involves consumers creating their own ads for a product, which provides a deep level of product interaction for them. Additionally, the marketer can gather marketing research information by analyzing the ads created by consumers. Therefore, consumer generated advertising provides both deep interaction for the consumer and marketing research information for the marketer.

Which of the Buzz Generating Techniques Discussed in Your Readings