Both the foot-in-the-door and the low-ball techniques try to gain compliance through the social influence principle of reciprocity.

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The foot-in-the-door technique gains compliance by first getting a person to agree to a small request, which increases the likelihood they will agree to a larger request later. The low-ball technique involves getting someone to agree to a request and then revealing hidden costs. Neither relies on the principle of reciprocity, which involves feeling obligated to return a favor.

Both the Foot-In-The-Door and the Low-Ball Techniques Try to Gain