What is the social influence principle that justify's marketers' use of free samples?

Question

Quizplus · Accepted Answer

The social influence principle that justifies marketers' use of free samples is reciprocity. Reciprocity refers to the idea that people feel obligated to give something (such as a purchase or positive word-of-mouth) in return for something that has been given to them (such as a free sample). Marketers use free samples as a way to tap into this principle and encourage consumers to feel indebted to the company, which can ultimately lead to increased sales and customer loyalty.

What Is the Social Influence Principle That Justify's Marketers' Use