Experience attributes are attributes that can be judged or rated only by using a product.
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Q10: Likert scales should not be used to
Q11: "These potato chips are very salty." This
Q12: Durability and safety are examples of credence
Q13: Descriptive beliefs, informational beliefs, and inferential beliefs
Q14: Nonevaluative judgments are referred to as beliefs.
Q16: Credence attributes are attributes that can be
Q17: Search attributes are attributes that can be
Q18: Beliefs and attitudes can be measured on
Q19: Consumer inferences about products can be based
Q20: A heuristic is an assumption or conclusion
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