Beliefs and attitudes can be measured on semantic differential scales, which are bipolar adjective scales.

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This statement is true. Semantic differential scales typically consist of pairs of opposite adjectives, such as "good" and "bad," or "happy" and "sad." Respondents are asked to rate their degree of agreement or disagreement with each adjective on a scale between the two opposites. This can be used to measure attitudes or beliefs towards a particular object, person, or concept.

Beliefs and Attitudes Can Be Measured on Semantic Differential Scales