Consumer inferences about products can be based on perceived correlations about product attributes, or based on overall evaluations of products, or based on prior knowledge.
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Q14: Nonevaluative judgments are referred to as beliefs.
Q15: Experience attributes are attributes that can be
Q16: Credence attributes are attributes that can be
Q17: Search attributes are attributes that can be
Q18: Beliefs and attitudes can be measured on
Q20: A heuristic is an assumption or conclusion
Q21: The systematic route and the central route
Q22: The central route to persuasion requires very
Q23: Torn like to jog.He enjoys this type
Q24: Consumers must be motivated to follow the
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