Ego-defensive attitudes help consumers approach pleasure and avoid pain.
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Q21: According to cognitive dissonance theory, consumers strive
Q22: The mood-as-information model would be more pronounced
Q23: According to discrepancy-interruption theory, discrepancies are arousal
Q24: In balance theory, the only way to
Q25: The affect confrrmation model theory of emotion
Q27: Promotion-focused knowledge appeals use factual appeals, logical
Q28: Smoker (p) likes smoking (o) which cause
Q29: Authority and fear appeals are useful for
Q30: Emotion is defined as arousal that combines
Q31: Balance exists in a balance theory triad
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