According to cognitive dissonance theory, consumers strive for harmony or consistency between their attitudes and behaviors.
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Q16: The trio of needs includes the need
Q17: Cognitive need arousal is closely tied to
Q18: Attitude function theory defmes four main attitude
Q19: Needs are aroused via three routes: affective,
Q20: People have a need for cognitive consistency.
Q22: The mood-as-information model would be more pronounced
Q23: According to discrepancy-interruption theory, discrepancies are arousal
Q24: In balance theory, the only way to
Q25: The affect confrrmation model theory of emotion
Q26: Ego-defensive attitudes help consumers approach pleasure and
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