In balance theory, the only way to bring an unbalanced triad back into balance is by changing your attitude or denying the relationship between elements in the triad.
Correct Answer:
Verified
Q19: Needs are aroused via three routes: affective,
Q20: People have a need for cognitive consistency.
Q21: According to cognitive dissonance theory, consumers strive
Q22: The mood-as-information model would be more pronounced
Q23: According to discrepancy-interruption theory, discrepancies are arousal
Q25: The affect confrrmation model theory of emotion
Q26: Ego-defensive attitudes help consumers approach pleasure and
Q27: Promotion-focused knowledge appeals use factual appeals, logical
Q28: Smoker (p) likes smoking (o) which cause
Q29: Authority and fear appeals are useful for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents