In an advertisement using classical conditioning, the product represents the conditioned stimulus.

Question

Quizplus · Accepted Answer

Classical conditioning involves pairing a neutral stimulus (such as a bell) with a stimulus that naturally elicits a response (such as food) until the neutral stimulus alone begins to elicit the same response. In an advertisement, the product is often paired with positive emotions or desirable outcomes to create a similar response, making it the conditioned stimulus.

In an Advertisement Using Classical Conditioning, the Product Represents the Conditioned