Most products score high on both differentiation and relevance.

Question

Quizplus · Accepted Answer

It is rare for products to score high on both differentiation and relevance. Usually, a product will focus more on one aspect over the other. For example, a luxury car may score high on differentiation but may not be as relevant to a budget-conscious consumer. Similarly, a generic brand of shampoo may be relevant to a wide range of consumers but may not be differentiated from other similar products.

Most Products Score High on Both Differentiation and Relevance