Comparative advertising increases the perceived similarity of underdog and topdog brands.

Question

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Comparative advertising is when a company compares their product or service to that of a competitor. This can increase the perceived similarity between the underdog and topdog brands because it puts them on the same level and highlights similarities in their products or services. Additionally, it can make the underdog brand more memorable and appealing to consumers who may have previously overlooked it.

Comparative Advertising Increases the Perceived Similarity of Underdog and Topdog