Trialability is the ease with which a consumer can try or use a new product.

Name: Trialability is the ease with which a consumer can try or use a new product.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Trialability refers to the degree to which a product can be tried out before a customer commits to a purchase. This is an important factor in the adoption of new products, as consumers are more likely to try something that is easy and low-risk to test out.

Trialability Is the Ease with Which a Consumer Can Try