A marketer should consider expanding a product line when consumers are attribute (vs.brand) loyal.

Name: A marketer should consider expanding a product line when consumers are attribute (vs.brand) loyal.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If consumers are loyal to specific attributes of a product rather than a particular brand, it indicates that there is potential for the market to accept new products with those attributes. Expanding the product line to include these attributes can attract new customers and increase sales.

A Marketer Should Consider Expanding a Product Line When Consumers