Increasing product line breadth increases the likelihood of cannibalization.

Name: Increasing product line breadth increases the likelihood of cannibalization.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product in a company's product line competes with and takes sales away from an existing product in the line. Increasing the breadth of the product line means introducing more products, which creates more opportunities for cannibalization to occur.

Increasing Product Line Breadth Increases the Likelihood of Cannibalization