Measuring how much a competitor would be willing to pay for a brand name trademark is a good way to measure brand resonance.

Question

Quizplus · Accepted Answer

Measuring competitor willingness to pay (WTP) for a brand name trademark is actually a way to measure brand equity, which is the value a brand brings to a business beyond tangible assets. Brand resonance, on the other hand, refers to the ultimate level of customer loyalty and engagement with a brand.

Measuring How Much a Competitor Would Be Willing to Pay