Ambiguity and confmnation bias favor strong and weak brands.

Name: Ambiguity and confmnation bias favor strong and weak brands.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Ambiguity and confirmation bias can favor strong brands because consumers may interpret ambiguous information in a way that confirms their positive beliefs about the brand. However, these biases do not favor weak brands in the same way, as consumers are more likely to interpret ambiguous information negatively for brands they have weak or negative associations with.

Ambiguity and Confmnation Bias Favor Strong and Weak Brands