According to Abraham Maslow's hierarchy of needs, once a need is reasonably well satisfied, it loses its ability to motivate, and the next level of need on the hierarchy emerges and begins to motivate.

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This is the concept of "progression" in Maslow's hierarchy of needs, where lower order needs must be reasonably fulfilled before higher order needs can become motivating factors. Once a lower order need is satisfied, it is no longer a driving force for behavior and attention shifts to the next level of need.

According to Abraham Maslow's Hierarchy of Needs, Once a Need