___-_____ scaling measures how attractive one option is when compared with the alternatives.
Correct Answer:
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Q85: The _ _ score is a means
Q86: A _ scale requires the respondent to
Q87: Any measure of attitudes that asks respondents
Q88: The subjective agreement among professionals that a
Q89: The sensitivity of a scale used to
Q90: The ability of a measure to provide
Q91: A variable that is not directly observable
Q92: A measurement of attitudes that consists of
Q93: A _ _ is a popular means
Q94: _ measures are simple, short and easy
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