All of the following are possible dependent variables in a marketing research study, except:
A) sales performance.
B) advertising expenditure.
C) advertising recall.
D) advertising awareness.

Question

Quizplus · Accepted Answer

Advertising expenditure is typically considered an independent variable in marketing research, as it is the variable being manipulated or controlled by the researcher. The other options (sales performance, advertising recall, advertising awareness) are possible dependent variables, as they are outcomes that are expected to vary based on changes in the advertising expenditure or other independent variables.

All of the Following Are Possible Dependent Variables in a Marketing