Searching for information about members of the Millennial Generation - people born between 1978 and 1994 - is an example of:
A) model building.
B) data mining.
C) trend analysis.
D) environmental scanning.

Question

Quizplus · Accepted Answer

Environmental scanning involves gathering information about external events and trends, such as demographic data, to understand the environment in which an organization operates.

Searching for Information About Members of the Millennial Generation -