The degree of uncertainty faced by the marketing manager influences decisions about the type of research that will be conducted.

Question

Quizplus · Accepted Answer

The degree of uncertainty faced by the marketing manager is a key factor that determines the type of research that will be conducted. If there is high uncertainty, more exploratory research may be needed to gather information and insights. If the uncertainty is lower, more conclusive research may be appropriate.

The Degree of Uncertainty Faced by the Marketing Manager Influences