Gaining an awareness of marketplace conditions often requires exploratory research.
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Q9: Specification of the unit of analysis to
Q10: Problem statements are typically more specific than
Q11: Formal quantitative research procedures can help to
Q12: A situation analysis involves the informal gathering
Q13: Research objectives are derived from the marketing
Q15: Exploratory research can help to clarify research
Q16: Most marketing decision situations, because of their
Q17: The degree of uncertainty faced by the
Q18: A research objective is considered useless unless
Q19: A key role of researchers is to
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