The systematic and objective nature of marketing research provides a substitute to managerial judgment.
Correct Answer:
Verified
Q2: Marketing research is rarely used by non-business
Q7: The research question 'Would people be interested
Q8: Gathering evidence through observation is considered a
Q9: Basic research employs techniques that are intuitively
Q10: Forecasting is rarely used by managers to
Q11: The main purpose of descriptive research is
Q13: Applied research is typically used for hypothesis
Q14: Marketing research provides certainty in decision-making through
Q15: Research can help marketing managers to ensure
Q16: The first stage of marketing strategy development
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