The main managerial value of marketing research is the reduced uncertainty that information provides when making decisions about marketing strategies and tactics.

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Marketing research provides valuable information that reduces uncertainty and helps managers make informed decisions about marketing strategies and tactics. By gathering and analyzing data about customer behavior, preferences, and opinions, marketing research can provide insights into market trends, competitive landscape, and effectiveness of marketing campaigns. This information can help managers make decisions with greater confidence and improve the overall effectiveness of marketing activities.

The Main Managerial Value of Marketing Research Is the Reduced