A local book publisher would like to investigate possible options for improving the accessibility of its titles to customers. This would involve:

Question

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Improving the accessibility of titles to customers involves investigating options for making the books available through various channels, which would require distribution research to identify the most effective and efficient distribution methods to reach the target audience. Product research may be useful in identifying features that increase accessibility, such as large print, audio or electronic versions, but this is not specific to improving accessibility to customers. Pricing research and promotional research may be relevant to marketing the books once they are accessible but are not specific to improving accessibility.

A Local Book Publisher Would Like to Investigate Possible Options