When determining the need for marketing research, which of the following is taken into consideration when establishing if the information gained by the marketing research will improve the quality of the marketing decision enough to warrant the expenditure?

Question

Quizplus · Accepted Answer

When determining the need for marketing research, it is important to consider whether the benefits of the research will outweigh the costs. This involves assessing the potential impact of the information gained on the quality of the marketing decision. Time constraints, data availability, and the nature of the decision are also important factors, but ultimately the decision should be based on the ROI of the research. Therefore, the correct answer is D - benefits versus costs.

When Determining the Need for Marketing Research, Which of the Following