The four key marketing mix variables were introduced and further developed during an era of intense manufacturing to offer marketing managers a set of key controllable variables, or key decisions, to respond to changes in their __________ business environment.
A)internal
B)external
C)industrial
D)competitive
E)lucrative

Question

Quizplus · Accepted Answer

The marketing mix variables were developed as a response to changes in the external business environment. The external business environment includes factors such as the economy, competition, technology, and social trends that are outside of a company's control. By focusing on the controllable marketing mix variables, marketing managers could better adapt to changes in the external environment and meet customer needs.

The Four Key Marketing Mix Variables Were Introduced and Further