The boundaries between marketing tangible goods and intangible services are obscured when companies focus on building __________ relationships with their customers.
A)trusting
B)satisfying
C)competitive
D)weak
E)long-lasting

Question

Quizplus · Accepted Answer

Building long-lasting relationships with customers is important for both tangible goods and intangible services. In this context, the boundaries between marketing tangible goods and intangible services become blurred. When a company builds a long-lasting relationship with a customer, the customer is more likely to be loyal and purchase from the company again, regardless of whether it is a tangible good or intangible service. Thus, the focus shifts from the product/service itself to the relationship with the customer.

The Boundaries Between Marketing Tangible Goods and Intangible Services Are