The expanded marketing mix is also known as the extended marketing mix or:
A) 4Ps.
B) 7Ps.
C) 8Ps.
D) 9Ps.
E) 12Ps.
Correct Answer:
Verified
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Q17: Briefly discuss how physical evidence includes the
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Q20: How do retailers use atmospherics for retail
Q21: In many instances, additional touch points can
Q22: Of the marketing mix variables, promotion refers
Q23: Place is usually referred to as:
A)distribution.
B)position
C)access.
D)logistics.
Q24: The expanded marketing mix variables allow an
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