Of the marketing mix variables, promotion refers to all of the following except:
A)advertising.
B)public relations.
C)brand name.
D)sales promotion.
E)service outlets.

Question

Quizplus · Accepted Answer

Promotion refers to advertising, public relations, sales promotion, and other communication efforts aimed at promoting a product or service. Brand name is considered a part of the product variable, not the promotion variable. Service outlets are also not typically considered a part of the promotion mix, as they fall under the distribution (place) variable.

Of the Marketing Mix Variables, Promotion Refers to All of the Following