The expanded marketing mix variables allow an organisation to communicate with customers at several different:
A)locations.
B)outlets.
C)levels.
D)processes.

Question

Quizplus · Accepted Answer

The expanded marketing mix variables include people, process, and physical evidence in addition to the traditional four Ps (product, price, promotion, and place). These additional variables allow an organisation to communicate with customers at different levels, such as through the quality of their process or the appearance of their physical evidence. Locations and outlets are primarily related to the place variable.

The Expanded Marketing Mix Variables Allow an Organisation to Communicate