The expanded marketing mix is also known as the __________ marketing mix or 8Ps.
A)extended
B)extracted
C)upgraded
D)service
E)transformational

Question

Quizplus · Accepted Answer

The expanded marketing mix is also referred to as the extended marketing mix or 8Ps, which includes the traditional 4Ps (product, price, place, and promotion), and four additional elements (People, Process, Physical evidence, and Productivity and quality) added to the marketing mix to address the unique needs of service-based businesses.

The Expanded Marketing Mix Is Also Known as the __________