Service industries and 'experiences' are typically intangible, and therefore, __________is used to encourage the sale of unused capacity.
A)discounting
B)advertising
C)public relations
D)online advertising

Question

Quizplus · Accepted Answer

Discounting is a common strategy used in service industries and experiences to encourage the sale of unused capacity, as services are intangible and cannot be stored for future use. This means that once a service opportunity is missed, it cannot be regained, making it more attractive for customers to purchase at a lower cost. Advertising, public relations, and online advertising may also be used to promote services and experiences, but they do not address the challenge of unused capacity.

Service Industries and 'Experiences' Are Typically Intangible, and Therefore, __________Is