The boundaries between marketing tangible goods and intangible services are obscured when companies focus on building long-lasting relationships with their customers.

Question

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Building long-lasting relationships with customers requires a focus on both tangible and intangible aspects of the customer experience, rather than solely selling products or services. This can blur the traditional boundaries between marketing tangible goods and intangible services.

The Boundaries Between Marketing Tangible Goods and Intangible Services Are