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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Peters' decision to distribute only in schools has to do with which element of the marketing mix?

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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Peters' decision to distribute only in schools has to do with which element of the marketing mix?

Quizplus · Accepted Answer

Peters' decision to distribute their new line of icy poles only in school canteens is related to the element of the marketing mix known as "place." Place refers to the channels or outlets used to distribute a product or service, and in this case, Peters has chosen to exclusively distribute their icy poles in school canteens.

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