The marketing mix concept (product, place, price and promotion) was introduced by McCarthy in 1984.
Correct Answer:
Verified
Q108: Place includes distribution.
Q109: Product includes guarantees.
Q110: Use the following to answer questions
Peters
Q111: Companies need to be more flexible and
Q112: The eight expanded marketing mix variables can
Q114: Price includes price elasticity.
Q115: The key marketing mix ingredients of product,
Q116: Place includes transport to the location.
Q117: Place includes convenience.
Q118: Product does not include service.
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