The key marketing mix ingredients of product, place, price and promotions reigned without great challenge until the late 1990s.
Correct Answer:
Verified
Q110: Use the following to answer questions
Peters
Q111: Companies need to be more flexible and
Q112: The eight expanded marketing mix variables can
Q113: The marketing mix concept (product, place, price
Q114: Price includes price elasticity.
Q116: Place includes transport to the location.
Q117: Place includes convenience.
Q118: Product does not include service.
Q119: Product includes benefits.
Q120: All the marketing mix variables can be
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