The stage of the personal selling process in which the salesperson attempts to make a favourable impression, gather information about the customer's needs and objectives, and build a rapport with the prospective customer is called:
A)prospecting.
B)pre-approach.
C)approach.
D)making the presentation.
E)overcoming objections.

Question

Quizplus · Accepted Answer

The approach stage is where the salesperson makes initial contact with the prospective customer, aiming to create a positive impression, understand their needs, and establish a relationship.

The Stage of the Personal Selling Process in Which the Salesperson